Judging Criteria



How much impact (quality and quantity) can this project have? Does it solve a big problem or a little problem?



Is the hack more than just another generic social/mobile/local app? Does it do something entirely novel, or take a fresh approach to an old problem? Is the project new and something that hasn’t been attempted before? Is it something that isn't being addressed by the market?


Technical Difficulty

Is the hack technically interesting or difficult? Is it just some lipstick on an API, or were there real technical challenges to surmount?


Polish / Design

Is the hack usable in its current state? Is the user experience smooth? Does everything appear to work? Is it well designed?



How well did the team communicate their project? Are they effective in telling the story of the project and why it is important?


Lisa Seacat DeLuca

Omni-Channel Technology Strategist, IBM

Lisa Seacat DeLuca is an omni-channel technology strategist in IBM's Commerce organization. She looks for innovative ways for marketers to engage with their customers. Lisa is currently working on a project using IBM MobileFirst Presence Insights which uses technologies like WiFi and bluetooth beacons to gather data and generate analytics about individuals as they move about inside a venue. Imagine being able to offer coupons and promotions only when they are relevant to shoppers, who have opted-in, inside a store using the shoppers location and browsing habits. As consumers, we expect to see personalized interactions from our world around us. Removing the noise in our already over stimulated lives allows us to concentrate on what is important while still making the most of our everyday experiences. Lisa has enabled sales, written blogs, spoken at conferences (TED@IBM speaker!), and written technical papers to share my technical knowledge with others.

As an author, Lisa wrote and published a children's book teaching kids how to count to ten in binary which I funded through Kickstarter, "A Robot Story". This year she was recognized in Fast Company as one of their 100 Most Creative People. In 2014, Lisa was named as one of Network World's 50 Most Fascinating People in the World of Technology and, as an IBM Master Inventor, Lisa is the first women in IBM history to reach the 100th plateau achievement level with over 370 patent applications filed to date, over 170 of which have issued.

Follow Lisa @LisaSeacat or visit her website: www.LisaSeacat.com

Johanna Koester

Program Director, Open Cloud Technology, IBM

Johanna Koester is Program Director of Open Cloud Technology for IBM with global responsibility for strategy and management of IBM's Open Cloud Technology initiative. She is an outspoken advocate for the power of Open Technologies for Cloud as she manages a global team that works across international open source and standards organizations to foster development of the next generation of Open Cloud Technology to drive interoperability and speed of innovation for our clients. She has the great pleasure of working with organizations such as the OpenStack Foundation, Cloud Foundry, Docker and more to help promote adoption of their respective technologies.

You can find more background information as well her views on Open Cloud Technologies on Twitter @jokoester.

Meg Swanson

Director, Cloud Platform Marketing, IBM

Meg Swanson is the Director of marketing for IBM Bluemix, the digital innovation platform breaking all the rules of app development and redefining the hybrid cloud.

She's had the privilege to run marketing campaigns in every country across the globe, thousands of events annually, generate millions of views/day, and lead the most amazing marketing teams on the planet.

Follow Meg on Twitter @swaneroo.

Lisa Wood

Director, IoT Engineering, IBM

Lisa currently leads IBM's Internet of Things Engineering teams responsible for Architecture, Design, and Development of IoT advanced analytics solutions and the Maximo and TRIRIGA solutions for enterprise and facilities asset management.

Lisa joined IBM in October 2006 with the MRO Software acquisition. She has led architecture/design, development, quality assurance, information development, performance testing, and level 3 support for IBM’s Maximo enterprise asset management portfolio, TRIRIGA facilities management portfolio, and IT asset and software license management solutions for distributed and z/OS environments.

Prior to joining IBM, Lisa held executive and technical leadership positions with MRO Software, MainControl, Digital Paper, Softworks, and EMC. She led growing, dynamic, innovative development teams delivering solutions for IT asset management, manufacturing, technical document delivery, and enterprise systems and storage management.

Lisa earned a B.S. in Decision and Information Science from the University of Maryland. Follow her on Twitter @lwood_IBM